We create principled, highly skilled professionals who are fully prepared to become tomorrow’s business, entrepreneurial and organizational leaders.

At the H-E-B School of Business and Administration at the University of the Incarnate Word, students find the support to thrive throughout their undergraduate or graduate business program. Students are educated and encouraged by industry experts to become ethical leaders in fields from economics to marketing to international business, to name a few. Business students graduate ready to become the socially and globally aware professionals who will lead industries in Texas and around the world.

Explore our programs.

Student in classroom

Undergraduate Program

With nine concentrations, the Bachelor of Business Administration program offers deep specializations built on a strong business foundation.

BBA Program »

Business graduate students accepting awards

Graduate Programs

Engineered with the working professional in mind, our MBA, MSA and MHA programs will help you take the next step in your career.

Graduate Programs »

Graduate student in class

5-Year Bachelor's to Master's

The 5-Year Bachelor's to Master's program is designed for undergraduate to students who want to advance and complete a graduate degree at an accelerated rate.

5-Year Program »

HEBSBA by the Numbers

$40k Distributed to student entrepreneurs since 2009 through the Business Plan Competition and Startup Challenge
38% Rate by which the Student Managed Fund has outperformed the S&P 500 market average during its lifetime (as of 3/26/20)
32 Full time faculty across undergraduate and graduate programs
7:1 Ratio of HEBSBA graduate students to full-time faculty

News and Events

UIW Set to offer Free Tax Preparation Program


San Antonio – February 1, 2024 – The H-E-B School of Business and Administration (HEBSBA) at the University of the Incarnate Word (UIW) is pleased to, once again, offer the Volunteer Income Tax Assistance program or VITA. The program provides free tax preparation services from IRS certified volunteers to households with incomes of $64,000 or less and helps working families take full advantage of all of the tax credits that they are eligible for. That includes the Earned Income Tax Credit, Child Tax Credit and education credits.

National Recognition for the MARKeting Club at H-E-B School of Business in Health Care Advertising Competition


In an outstanding display of talent, the MARKeting Club at the H-E-B School of Business and Administration (HEBSBA) at the University of the Incarnate Word (UIW) secured the third position in a national advertising competition hosted by Omnicom Health Group and Harrison/Star. The four-week competition challenged teams to develop an advertising campaign for a client in the pharmaceutical industry.

Assistant Professor in HEBSBA Publishes Manuscript

Dr. Yi Liu

Assistant Professor of Management Information Systems Dr. Yi Liu, in the UIW H-E-B School of Business and Administration, has published his manuscript “Connecting Perceived Effectiveness of App Evolution to App Engagement: A Technology Identity Perspective” in Information Technology and People (ITP). Liu worked with co-authors Dr. Xinlin Tang (Florida State University), Peigong Li (Shanghai Lixin University of Accounting and Finance), and Xuan Wang, (University of Texas Rio Grande Valley) on the paper.

Assistant Professor in HEBSBA Publishes Manuscript

Dr. Jeannie ScottMessage From The Dean

"The H-E-B School of Business and Administration remains committed to the success of our students as we meet the challenges of learning during the University’s response to the COVID-19 pandemic. Please do not hesitate to contact myself or the school office with your questions or concerns during this time."

- Dr. Jeannie Scott, Dean

Contact the H-E-B School of Business and Administration

Admin Office: Gorman Building, Suite 137
Phone: (210) 805-5884
Email: hebsba@uiwtx.edu

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The H-E-B School of Business and Administration is a member of AACSB International and is accredited by ACBSP. Read more about our accreditation.

aacsb ACBSP

We are committed to educational excellence in all of our endeavors: outstanding instruction, community engagement, and innovative research with regional and international significance. 

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